Class materials: June 26 – June 30

Monday and Wednesday

Some tools for managing social media.
Getting found on social media: usernames, profiles, search engine optimization, hashtags
Current use of social media: overview of a small selection of current services.

LECTURE NOTES – WEEK 2 Part 1 – Getting found on social (PDF)
LECTURE NOTES – WEEK 2 Part 2 – Social media examples (PDF)

In-class exercise: Finding usernames

READ, WATCH, LISTEN:

Facebook – for business and organizational marketing

Instagram – for business and organizational marketing

Twitter for business and organizational marketing

Pinterest for business and organizational marketing

Snapchat for business and organizational marketing

Here’s how Facebook’s Newsfeed actually works (Victor Luckerson, Time, July 2015)

Instagram Ads: Too Much? (Om Malik, February 2016)

Instagram’s New Algorithm Means the Free Ride May Be Over for Brands (Kurt Wagner, Recode, March 2016)

Snapchat: How Brands Reach Millennials (Steven Perlberg, Wall Streeet Journal, June 2016)

How to Build a Tribe of Followers (the VIU Instagram Campaign) My Loud Speaker, April 2014

Demographics of key social media sites: Facebook, Twitter, Instagram, Pinterest, LinkedIn (Pew Research. 2016)

Hootsuite University: 10 videos on the basics of setting up and using the social media dashboard

Hootsuite Grader (evaluate your own twitter account!)

Social media management software:

Tweetdeck
Hootsuite
SproutSocial
Storify
Tweepi