Class materials: July 2 – July 6


Canada Day – no class


Getting found on social media: usernames, profiles, search engine optimization, hashtags
Current use of social media for marketing – the impact of algorithms and business models

LECTURE NOTES – WEEK 2 Part 1 – Getting found on social (PDF)
LECTURE NOTES – WEEK 2 Part 2 – Algorithms and business models (PDF)

In-class exercise: Finding usernames


How to Use Hashtags on Every Social Media Network (Michael Patterson, Sprout Social, 

How Hashtags work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr (Ann Smarty. Moz. 2015)

Here’s how Facebook’s Newsfeed actually works (Victor Luckerson, Time, July 2015)

Facebook analysis: New insights from global business experts (Mark Shaeffer, Medium Nanuary 2018)

Instagram Ads: Too Much? (Om Malik, February 2016)

Instagram’s New Algorithm Means the Free Ride May Be Over for Brands (Kurt Wagner, Recode, March 2016)

Snapchat: How Brands Reach Millennials (Steven Perlberg, Wall Streeet Journal, June 2016)

How to Build a Tribe of Followers (the VIU Instagram Campaign) My Loud Speaker, April 2014

Hootsuite Grader (evaluate your own twitter account!)

Social media management software (a few examples):


Playing Favourites: How videogames simulate the everyday scorekeeping of social media (Sasha Geffen. Real Life Mag, February 2018)

Mobile Gamification – How The Best Apps Nailed It