Class materials: July 3 – July 7

Monday

CANADA DAY – NO CLASS

Wednesday

Social listening and monitoring: methods and tools to capture interest group conversations.

LECTURE NOTES – WEEK 3 WEDNESDAY – Social Listening (PDF)
Social Listening – In-class exercise

READ, WATCH, LISTEN:

How to use Hootsuite for Social Listening (Hootsuite)

Basic Boolean search operators and query modifiers explained

How to Manage Multiple Social Media Profiles (Kristi Hines, Social Media Examiner, March 2016)

The strength of “weak signals” (McKinsey Quarterly. February 2014)

How to Get Set Up for Listening and Engagement in Hootsuite

How to find Relevant Conversations with Hootsuite

How to listen and engage on Instagram using Hootsuite