Class materials: July 30 – August 3


Managing risk in social media. Best practices in the use of social channels by employees and the role of an organizational social media policy. Are we all marketers now?

LECTURE NOTES – WEEK 6 MONDAY – Social media policy (PDF)


Managing risk in an age of social media (Wall Street Journal, July 2017)

Social Media Policy Database (samples from many types of organizations)

Social media policies in the workplace: What works best? (J. Bond & G. Waggott, McMillan LLP, Canadian Bar Association)

Why more firms need a social media governance plan (Kimberley Whitler, Forbes.  May 2017)

How to write a strong social media policy (Steve Nicholls. Globe and Mail, March 2013)

The life of a social media manager Kevan Lee. Buffer Social

Confiscate Keys Who Should Be Responsible for Social Media – Jay Baer


The role of video, audio and images in social media

Social media and new technologies: what’s coming next?

LECTURE NOTES – WEEK 6 WEDNESDAY – Content for social. New technology (PDF)
Virality – In-class exercise


How to decide which social video platform is right for your brand (John Holdridge, Adweek. April 2017)

The window of virality on Reddit (Randy Olsen, 2014)

The Harlem Shake: Anatomy of a Viral Meme (Gilad Loten, 2013)

Makes a meme instead: a concise history of internet memes (Borzsei, 2012)

What Makes Visual Content go Viral (Andrea Lehr, Convince & Convert)

Why videos go viral. Kevin Allocca

Mark Zuckerberg on Facebook’s Oculus acquisition (March 2014)

These VR social networks aren’t ‘The Matrix’, but they’re getting pretty close (Adario Strange, Mashable. January 2017)

Bots, explained (Kurt Wagner, Recode, April 2016)

Facebook doubles down on Social VR with Spaces