Class materials: Sept 4 – Sept 8
Introduction to internet marketing and the requirements of the course.
Internet properties and the implications for marketing.
Digital marketing channels. Owned, earned and paid media
LECTURE NOTES – WEEK 1 (PDF)
In-class exercise: Owned, earned,and paid media
READ, WATCH, LISTEN:
Dave Chaffey: Defintions of eMarketing versus Internet versus Digital Marketing (what is the difference and does it matter?)
Dollars, Bits and Atoms: A roadmap to the future of marketing (Rob Salkowitz. Microsoft. 2013)