Online Marketing

Class materials: Nov 20 – Nov 24

Content marketing, native advertising, and influencer marketing

LECTURE NOTES – WEEK 12  (PDF)

READ, WATCH, LISTEN: 

With Technology, Avoiding Both Ads and the Blockers (Sydney Ember. New York Times. September 2015)

Data Is the Next Big Thing in Content Marketing (Alexandra Samuel, Harvard Business Review, September 2015)

How to create a content marketing strategy (Jay Baer, 2015) (article)

Inside the murky world of ‘social media influencers’ (Lauren Brousell, CIO, July 2015)

Native Advertising: John Oliver (Last Week Tonight)