Online Marketing

Class materials: Sept 11 – Sept 15

Demographic and behavioural targeting
Gaining trust online: Law, ethics, privacy


In-class exercise: Analyzing Facebook’s Data Policy


The 18 best blogging sites and publishing platforms on the internet today (Owen Williams, The Next Web, 2015)

If it weren’t for retargeting, we might not have ad blocking (Doc Searls, Project VRM, August 2016)

Facebook is worried about users sharing less – but it only has itself to blame (A Hoffman, The Guardian, April 2016)

98 personal data points that Facebook uses to target ads to you (Caitlin Dewey, Wall Street Journal, August 2016)

Do You Consent? Four Ways to Strengthen Digital Privacy (Michael Geist, August 2016)

Anonymity, Privacy, and Security Online Pew Research Center (survey from September 2013)

Privacy and Information Sharing (Pew Research Center, January 2016)

Social Media and the ‘Spiral of Silence’ (Pew Research Center, August 2014)

Privacy Toolkit: A Guide for Businesses and Organizations (Canada’s Personal Information Protection and Electronic Documents Act) Government of Canada

Glenn Greenwald: Why privacy matters (TED 2014)

Jennifer Golbeck: The curly fry conundrum: Why social media “likes” say more than you might think (TED 2013)