Online Marketing

Class materials: Sept 18 – Sept 22

Getting found: Domain names
Getting found: Optimizing web site content for search engines (SEO).

LECTURE NOTES – WEEK 3 (PDF)
Sample SEO landing page template
In-class exercise: SEO

READ, WATCH, LISTEN:

Google Webmaster Central (tips on optimizing your site for search)

Google Webmaster Central (YouTube Channel)

SEO for beginners: Everything you need to know (David Zheng, Okdork, March 2014)

Understanding your target audience part 1: keyword research Richard Baxter on August 14, 2013

The Periodic Table of SEO Success Factors (from Search Engine Watch)
Search Engine Land Periodic Table of SEO Success Factors

How to do keyword research (Moz)

How to look at your website the way Google does (Kiss Metrics)

Google algorithm change history(moz.com)

SearchMetric’s 2013 SEO Ranking Factors report

SEO for startups in under 10 minutes (Google)

New Generic Top-Level Domains (ICANN)