Online Marketing

Class materials: Sept 25 – Sept 29

Getting found: User names, hashtags, and SEO for social media
Social media – authentic customer engagement

LECTURE NOTES – WEEK 4 (PDF)

In class exercise: Social Media Campaign example

READ, WATCH, LISTEN:

How to Use Hashtags on Every Social Media Network (Michael Patterson, Sprout Social, 

How Hashtags work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr (Ann Smarty. Moz. 2015)

“#Hashtag” with Jimmy Fallon & Justin Timberlake

Get Off Your Ass & Get Noticed with Gary Vaynerchuk | Chase Jarvis LIVE

When Will We Run Out Of Names? (Michael Stevens)

 The Shorty Awards 2016 :  Best of Social Media (a good place to get campaign ideas)

6 Research Tactics to Drive Social Media Success (Jay Baer. Smart Insights. 2015)

Social Networking Fact Sheet (Pew Research)

Social Media Usage: 2005-2015 (Pew Research)

Soren Gordhamer (Mashable) 4 Ways Social Media is Changing Business

The Rules of Social Media (series from Fast Company)

Seth Godin on social networking.