Online Marketing

Class materials: Sept 25 – Sept 29

Getting found: User names, hashtags, and SEO for social media
Social media – authentic customer engagement

LECTURE NOTES – WEEK 4 (PDF)

Team formation for Campaign assignment

READ, WATCH, LISTEN:

How to Use Hashtags on Every Social Media Network (Michael Patterson, Sprout Social, 

How Hashtags work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr (Ann Smarty. Moz. 2015)

Get Off Your Ass & Get Noticed with Gary Vaynerchuk | Chase Jarvis LIVE

When Will We Run Out Of Names? (Michael Stevens)

 The Shorty Awards :  Best of Social Media (a good place to get campaign ideas)

6 Research Tactics to Drive Social Media Success (Jay Baer. Smart Insights. 2015)

Conducting a Social Media Audit (Keith Quesenberry, Harvard Business Review, November 2015)

Demographics of key social media sites: Facebook, Twitter, Instagram, Pinterest, LinkedIn (Pew Research. 2016)

Social Media Usage: 2005-2015 (Pew Research)

Pay to play: the end of free social media marketing? (David Moth, The Guardian, September 2014)

Soren Gordhamer (Mashable) 4 Ways Social Media is Changing Business

The Rules of Social Media (series from Fast Company)

Seth Godin on social networking.