Online Marketing

Class materials: Sept 25 – Sept 29

Getting found: User names, hashtags, and SEO for social media
Social media – authentic customer engagement


In class exercise: Social Media Campaign example


How to Use Hashtags on Every Social Media Network (Michael Patterson, Sprout Social, 

How Hashtags work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr, and Flickr (Ann Smarty. Moz. 2015)

“#Hashtag” with Jimmy Fallon & Justin Timberlake

Get Off Your Ass & Get Noticed with Gary Vaynerchuk | Chase Jarvis LIVE

When Will We Run Out Of Names? (Michael Stevens)

 The Shorty Awards 2016 :  Best of Social Media (a good place to get campaign ideas)

6 Research Tactics to Drive Social Media Success (Jay Baer. Smart Insights. 2015)

Social Networking Fact Sheet (Pew Research)

Social Media Usage: 2005-2015 (Pew Research)

Soren Gordhamer (Mashable) 4 Ways Social Media is Changing Business

The Rules of Social Media (series from Fast Company)

Seth Godin on social networking.