Online Marketing

Class materials: Oct 16 – Oct 20

eMail marketing

LECTURE NOTES – WEEK 7  (PDF)

In-class exercise: Team assignment – creating a campaign overview diagram (whiteboarding exercise) (Sample campaign diagram)

READ, WATCH, LISTEN:

eMail Marketing FAQ – very good set of documents on how to avoid spamming when using bulk email (from the Spamhaus Project)

eMail marketing statistics 2017 (Dave Chaffey, Smart Insights)

15 of the best eMail marketing campaigns you’ve ever seen (Hubspot, August 2016)

Fast Facts – Canada’s Anti-Spam Legislation (Government of Canada)

Anti-Spam Toolkit – Canadian Chamber of Commerce

A Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”

3 things to think about when sending messages (Government of Canada)

What does a CASL-compliant email look like? (Kristopher Morrison, canadaOne)

Do’s and Don’ts of eMail Marketing (Google Small Business)

Content marketing strategy sessions: eMail marketing tips (Content Marketing Institute)