Online Marketing

Class materials: Oct 16 – Oct 20

eMail marketing

LECTURE NOTES – WEEK 7  (PDF)

READ, WATCH, LISTEN:

eMail Marketing FAQ – very good set of documents on how to avoid spamming when using bulk email (from the Spamhaus Project)

CASL Survival Guide (Elite eMail)

Fast Facts – Canada’s Anti-Spam Legislation (Government of Canada)

Anti-Spam Toolkit – Canadian Chamber of Commerce

A Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”

3 things to think about when sending messages (Government of Canada)

What does a CASL-compliant email look like? (Kristopher Morrison, canadaOne)