Online Marketing

Class materials: Oct 23 – Oct 27

Mobile marketing.
Bridging the physical and digital worlds in marketing

LECTURE NOTES – WEEK 8 (PDF)

READ, WATCH, LISTEN:

Pew Internet: Mobile – frequently updated research page

IAB Center of Excellence: Mobile

Mobile Marketing Association

Johan Johansson How To Make Your Websites Faster On Mobile Devices (Smashing Magazine)

Beyond the Buzz: Three steps to help marketers realize the promise of iBeacons (Tobias Dengel, Media Post, July 2014)

Facebook battles Snapchat over future of the camera (Matthew Ingram, Fortune. April 2017)

When Mobile Becomes The New Face Of Social (Thomas Husson. Forrester Research, July 2014)

How “Pokemon Go” Took Augmented Reality Mainstream (Knowledge@Wharton, July 2016)

The future of news is humans talking to machines (Trushar Barot. Nieman Lab, Sept 2017)

Is the term “mobile first” becoming outmoded? (Mark Lowenstein. Recode, March 2016)

Facebook’s CEO talks about a virtual and augmented future (Jonathan Vanian. Fortune, April 2016)

The Hype around Virtual Reality is Fading (Parmy Olson. Forbes, March 2017)

Merrell virtual hike (example of marketing use of VR technology)

Why Build Progressive Web Apps (Google Chrome Developers. April 2017)

“WATCH THIS KEYNOTE TO GAIN A BETTER UNDERSTANDING OF HOW TECHNOLOGY AND THE MARKET DO NOT GIVE A SHIT ABOUT EITHER OF US, AND IF WE DON’T PAY ATTENTION TO THE TRENDS THAT ARE BEING ESTABLISHED THEY WILL PASS US BOTH BY.” Gary Vaynerchuk (Vayner Media)