Online Marketing

Class materials: Oct 23 – Oct 27

Mobile marketing.
Bridging the physical and digital worlds in marketing

LECTURE NOTES – WEEK 8 (PDF)

READ, WATCH, LISTEN:

Pew Internet: Mobile – frequently updated research page

IAB Center of Excellence: Mobile

Johan Johansson How To Make Your Websites Faster On Mobile Devices (Smashing Magazine)

Beyond the Buzz: Three steps to help marketers realize the promise of iBeacons (Tobias Dengel, Media Post, July 2014)

As Facebook Buys Oculus, Is A Virtual Reality Social Network In Our Future? (Paul Tassi. Forbes, March 2014)

How “Pokemon Go” Took Augmented Reality Mainstream (Knowledge@Wharton, July 2016)

Merrell virtual hike (example of marketing use of VR technology)