MGMT 230 is an introduction to management and technical issues related to the use of the internet in businesses and other organizations. The course covers basic internet technologies, an examination of online revenue models, internet marketing, digital design and usability, web analytics, and internet security and privacy issues. Students also gain hands-on practical skills by planning and developing a website. [access course outline for Fall 2017]
Use this page to find information about assignments and due dates, plus links to all the required readings and video for each week of the course.
Assignment information and instructions
Lab assignment information: In-class October 17th
Web Site Assignment Instructions and Marking Scheme
Part 1: Due October 30th, 4:30pm
Part 2 : Due December 1st, 4:30pm
Elements of the Mid-term test: In-class October 19th
Elements of the Final exam (take-home: exam period)
Class participation: Ongoing throughout the semester via in-class discussions and exercises
Required readings, videos, and course materials for each week of the Fall 2017 course – select the week / topic from the links below
Week 1: Sept 4 – Sept 8: Introduction to basic html, web publishing and web editors / The implications of the internet for businesses and other organizations
Week 2: Sept 11 – Sept 15: Fonts, text, and colour on the web / Internet history and technology (infrastructure and applications). Selecting a domain name
Week 3: Sept 18 – Sept 22: Inserting images and image descriptions on a web page / Web site planning activities.
Week 4: Sept 25 – Sept 29: Introduction to WordPress /Embedding video on a web page / Digital design and usability. Search engine optimization
Week 5: Oct 2 – Oct 6: Form design and creation / Implementing basic eCommerce: technologies and options.
Week 6: Oct 9 – Oct 13: Study Day / Internet business and revenue models
Week 7: Oct 16 – Oct 20: Lab assignment (in class) / MIDTERM TEST (in class)
Week 8: Oct 23 – Oct 27: WordPress – how to use blogging software for an organization or company website / Internet marketing 1
Week 9: Oct 30 – Nov 3: WordPress – tips and tricks / Internet marketing 2
Week 10: Nov 6 – Nov 10: Using Google Docs to create website forms / Measurement and evaluation: Web analytics and data mining
Week 11: Nov 13 – Nov 17: Work on project website / B to B. Digital markets
Week 12: Nov 20 – Nov 24: Work on project website / Internet security and intellectual property issues
Week 13: Nov 27 – Dec 1: Web site presentations / Mobile commerce