Introduction to eManagement

Class materials: Nov 6 – Nov 10

Tuesday: Lab

Work on project website

LAB NOTES FOR USE IN WEEKS 8, 9, 10, 11, 12  – WordPress: Step-by-step instructions on how to use WordPress to build your website (PDF)

Thursday: Lecture

Measurement and evaluation: Web analytics and data mining

LECTURE NOTES – WEEK 10 THURSDAY (PDF)

READ, WATCH, LISTEN:

Improving your sense of site: your web analytics report is filled with clues on how to boost sales (Case study) Inc. Magazine

Michael Calore. WebMonkey. Gather user data from server logs

Getting started with Google Analytics (Google)