Introduction to eManagement
Class materials: Sept 25 – Sept 29
Using multimedia on the web
When you are in the lab, download the week4.html page below (right-click on it and select Save Link As) and save it into your mgmt230 folder. Do not change the file name or the the file extension – it should be saved as week4.html
Create a folder called media inside your mgmt230 folder, then download the two files linked below and save them in your media folder. You will be using these files in the lab to complete the exercise for this week. Open the html file in Dreamweaver, then follow the instructions it contains.
Digital design and usability.
Website form design.
Search engine optimization.
LECTURE NOTES – WEEK 4 THURSDAY (PDF)
READ, WATCH, LISTEN:
Choosing a WordPress theme (video from WordPress)
Why you need to prioritize responsive design right now (Susan Gunelius, Forbes. 2013)
12 reasons I won’t buy from your website: the mistakes list (Jeff Bullas, 2015)
Don’t Make Me Think (Chapter 2 from Steve Krug’s well known book on website design)
The Periodic Table of SEO Success Factors (from Search Engine Watch)
How search works (Matt Cutts, Google)