Introduction to eManagement

Class materials: Oct 23 – Oct 27

Tuesday: Lab

LAB NOTES – Web form design and creation (PDF)

WordPress – Step-by-step instructions to build a website

LAB NOTES FOR USE IN WEEKS 8, 9, 10, 11, 12 – WordPress: Step-by-step instructions on how to use WordPress to build your website (PDF)

Thursday: Lecture

Internet marketing 1 – how the internet impacts the 4 P’s of traditional marketing
Search engine advertising and social media marketing

LECTURE NOTES – WEEK 8 THURSDAY (PDF)

READ, WATCH, LISTEN:

Soren Gordhamer (Mashable) 4 Ways Social Media is Changing Business

Google Adwords Home. Classic Pay-per-Click model information

How does Google Adwords Work (Infographcs from Hubspot)