Introduction to eManagement

Class materials: Oct 30 – Nov 3

Tuesday: Lab

WordPress – tips and tricks

LAB NOTES FOR USE IN WEEKS 8, 9, 10, 11, 12  – WordPress: Step-by-step instructions on how to use WordPress to build your website (PDF)

Thursday: Lecture

Internet marketing 2 – Web display advertising, permission marketing, ethics and privacy

LECTURE NOTES – WEEK 9 THURSDAY (PDF)

READ, WATCH, LISTEN:

The New Algorithm of Web Marketing (Tanzina Vega, New York Times, November 15 2012)

Canada’s Anti-Spam Legislation (Government of Canada)

CASL’s impact on eMail marketers (Jeanne Jennings. June 2014)

PIPEDA for Business: What You Need to Know About Protecting Your Customers’ Privacy (Office of the Privacy Commissioner of Canada)

What They Know: Advertising Cookies And You (Wall Street Journal, 2010)