Online Marketing

Class materials: Nov 26 – Nov 30

Future tech in marketing

LECTURE NOTES – WEEK 13  (PDF)

READ, WATCH, LISTEN: 

Voice control forces marketers to think differently: shift focus from promotional messaging to true utility (Victoria PetrockeMarketer, July 2018)

How “Pokemon Go” Took Augmented Reality Mainstream (Knowledge@Wharton, July 2016)

The future of news is humans talking to machines (Trushar Barot. Nieman Lab, Sept 2017)

Facebook’s CEO talks about a virtual and augmented future (Jonathan Vanian. Fortune, April 2016)

The Hype around Virtual Reality is Fading (Parmy Olson. Forbes, March 2017)

Reality Check: Augmented Reality and Virtual Reality are Changing the Media Landscape (IAB, July 2018)

The future of search is voice (CNBC,  November 2017)

Merrell virtual hike (example of marketing use of VR technology)

“WATCH THIS KEYNOTE TO GAIN A BETTER UNDERSTANDING OF HOW TECHNOLOGY AND THE MARKET DO NOT GIVE A SHIT ABOUT EITHER OF US, AND IF WE DON’T PAY ATTENTION TO THE TRENDS THAT ARE BEING ESTABLISHED THEY WILL PASS US BOTH BY.” Gary Vaynerchuk (Vayner Media)