Online Marketing

Class materials: Nov 26 – Nov 30

Future tech in marketing

LECTURE NOTES – WEEK 13  (PDF)

READ, WATCH, LISTEN: 

Voice control forces marketers to think differently: shift focus from promotional messaging to true utility (Victoria PetrockeMarketer, July 2018)

How “Pokemon Go” Took Augmented Reality Mainstream (Knowledge@Wharton, July 2016)

The future of news is humans talking to machines (Trushar Barot. Nieman Lab, Sept 2017)

Facebook’s CEO talks about a virtual and augmented future (Jonathan Vanian. Fortune, April 2016)

The Hype around Virtual Reality is Fading (Parmy Olson. Forbes, March 2017)

Reality Check: Augmented Reality and Virtual Reality are Changing the Media Landscape (IAB, July 2018)

The future of search is voice (CNBC,  November 2017)

https://youtu.be/vnCq5B-T-Eg

Merrell virtual hike (example of marketing use of VR technology)

“WATCH THIS KEYNOTE TO GAIN A BETTER UNDERSTANDING OF HOW TECHNOLOGY AND THE MARKET DO NOT GIVE A SHIT ABOUT EITHER OF US, AND IF WE DON’T PAY ATTENTION TO THE TRENDS THAT ARE BEING ESTABLISHED THEY WILL PASS US BOTH BY.” Gary Vaynerchuk (Vayner Media)