Online Marketing

Class materials: Oct 15 – Oct 21

eMail marketing

LECTURE NOTES – WEEK 7  (PDF)

Example of diagramming the use of internet marketing tools in a campaign

READ, WATCH, LISTEN:

eMail Marketing FAQ – very good set of documents on how to avoid spamming when using bulk email (from the Spamhaus Project)

A beginner’s guide to successful email marketing (Nathan Hangen. Neil Patel)

eMail marketing statistics 2018 (Dave Chaffey, Smart Insights)

15 of the best eMail marketing campaigns you’ve ever seen (Hubspot, August 2016)

Fast Facts – Canada’s Anti-Spam Legislation (Government of Canada)

Anti-Spam Toolkit – Canadian Chamber of Commerce

A Digital Marketer’s Guide to Canada’s Anti-Spam Law “CASL”

3 things to think about when sending messages (Government of Canada)

What does a CASL-compliant email look like? (Kristopher Morrison, canadaOne)

The surprising truth about email marketing in 2018

Do’s and Don’ts of eMail Marketing (Google Small Business)

Content marketing strategy sessions: eMail marketing tips (Content Marketing Institute)