Online Marketing

Class materials: Oct 22 – Oct 26

Mobile marketing.

LECTURE NOTES – WEEK 8 (PDF)
In-class exercise: Mobile marketing

READ, WATCH, LISTEN:

Pew Internet: Mobile – frequently updated research page

IAB Center of Excellence: Mobile

Mobile Marketing Association

Johan Johansson How To Make Your Websites Faster On Mobile Devices (Smashing Magazine)

Beyond the Buzz: Three steps to help marketers realize the promise of iBeacons (Tobias Dengel, Media Post, July 2014)

Facebook battles Snapchat over future of the camera (Matthew Ingram, Fortune. April 2017)

When Mobile Becomes The New Face Of Social (Thomas Husson. Forrester Research, July 2014)

Is the term “mobile first” becoming outmoded? (Mark Lowenstein. Recode, March 2016)

Why Build Progressive Web Apps (Google Chrome Developers. April 2017)