The Digital Marketing course begins with an overview of the main tools used in internet marketing, including search engine optimization, social media, pay-per-click and display advertising, web analytics, email marketing, and mobile as a marketing channel. In the second part of the semester we move on to web site planning and design, with hands-on experience of building a simple business website using WordPress as a content management system. [Access the Course outline for Fall 2018]

Use this page to find information about assignments and due dates, plus links to all the required readings and video for each week of the course.

Assignment information and instructions

Internet marketing campaign in-class application exercises (Team assignment) Due: Weekly (weeks 1-3)
Web project Parts 1 & 2: Website planning document and website
Due: Friday December 7th by 4:30pm
Web plan samples to assist with planning document

Required readings, class ppt slides, and videos for each week of the course. Select the week / topic from the choices below:

Week 1, October 22 – 26: – Differences between traditional and digital marketing / owned, earned and paid media / Social media and authentic customer engagement. Digital marketing campaign planning

Week 2, October 29 – November 2:  Measuring success on social media / Paid media on social / eMail marketing

Week 3, November 5 – 9:  Search engine advertising / Mobile as a marketing channel / Website analytics

Week 4, November 12 – 16:  READING WEEK: NO CLASSES

Week 5, November 19 – 21:  Website planning and meeting user and organizational goals / Using WordPress as a web content management system / Domain name selection and registration / Web form design / Working with images and media on the web

Week 6, November 26 – 30:  Search engine optimization / Building your WordPress website

Week 7, December 3 – 7: – Building your WordPress website