Digital Marketing

Class materials: November 26 – 30


Search engine optimization

LECTURE NOTES – WEEK 6 MONDAY Search Engine Optimization (PDF)


Google Webmaster Central (tips on optimizing your site for search)

The Dirty Little Secrets of Search (New York Times, February 2011)

Google Webmaster Central (YouTube Channel)

SEO for beginners: Everything you need to know (David Zheng, Okdork, March 2014)

Understanding your target audience part 1: keyword research Richard Baxter on August 14, 2013

The Periodic Table of SEO Success Factors (PDF with full explanation of diagram)
Search Engine Land Periodic Table of SEO Success Factors

How to do keyword research (Moz)

How to look at your website the way Google does (Kiss Metrics)

Google algorithm change history(

SEO for startups in under 10 minutes (Google)


Building your WordPress website

Using WordPress to build a website: step-by-step instructions (PDF) Note: these are the same slides as Week 5
Sample web site map and wireframe (examples for the web project – see the sample website to which the plan relates)