Introduction to eManagement

Class materials: Nov 5 – Nov 9

Friday: Lab

Work on project website

LAB NOTES FOR USE IN WEEKS 7, 8, 9, 10 and 12  – WordPress: Step-by-step instructions on how to use WordPress to build your website (PDF)

Thursday: Lecture

Measurement and evaluation: Web analytics and data mining

LECTURE NOTES – WEEK 10 THURSDAY (PDF)

READ, WATCH, LISTEN:

Improving your sense of site: your web analytics report is filled with clues on how to boost sales (Case study) Inc. Magazine

Michael Calore. WebMonkey. Gather user data from server logs

3 ways to get more out of your web analytics (Filip Matous, Harvard Business Review. October 2015)

Getting started with Google Analytics (Google)