Introduction to eManagement
Class materials: Oct 8 – Oct 12

Friday: Lab

WordPress – Introduction and themes

LAB NOTES WEEK 4 – WordPress Introduction (PDF)

WordPress.com

Choosing a WordPress theme

 

Thursday: Lecture

Internet business and revenue models

LECTURE NOTES – WEEK 6 THURSDAY (PDF)

READ, WATCH, LISTEN:

How your favourite tech companies make money (Wired, October 2012)

Chris Anderson. The Long Tail

Networks and the nature of the firm (Tim O’Reilly, Medium, August 2015)

Raise high the paywalls, publishers (Nick Carr, 2011)

The WTF Economy (Tim O’Reilly. Medium, July 2015)

Subscription Businesses Are Exploding With Growth (Richard Kestenbaum. Forbes, August 2017)

Rise of subscriptions and the fall of advertising (Bob Gilbreath. Medium, March 2017)

Amazon, the world’s most remarkable firm, is just getting started (The Economist, March 2017)

How online shopping makes suckers of us all (through variable pricing) (Jerry Useem. The Atlantic, May 2017)

Can the music industry survive the streaming revolution? (PBS Newsworld, February 2015)

Prof. Arun Sundararajan on the Sharing Economy, Blockchain Markets & Crowd-Based Capitalism (NYU Stern)