Introduction to eManagement

Class materials: Oct 22 – Oct 26

Friday: Lab

WordPress – Step-by-step instructions to build a website

LAB NOTES FOR USE IN WEEKS 7, 8, 9, 10 and 12  – WordPress: Step-by-step instructions on how to use WordPress to build your website (PDF)

Thursday: Lecture

Internet marketing 1 – Display advertising, demographic and behavioural targeting, search engine advertising

LECTURE NOTES – WEEK 8 THURSDAY (PDF)

READ, WATCH, LISTEN:

The New Algorithm of Web Marketing: Programmatic Advertising (Tanzina Vega, New York Times, November 15 2012)

What Facebook Knows About You (Propublica, September 2016)

Google Adwords Home. Classic Pay-per-Click model information

How does Google Adwords Work (Infographic from Hubspot)

5 tips for choosing the right keywords in AdWords (Google)

What They Know: Advertising Cookies And You (Wall Street Journal, 2010)