Introduction to eManagement

Class materials: Oct 29 – Nov 2

Friday: Lab

WordPress – Step-by-step instructions to build a website

LAB NOTES FOR USE IN WEEKS 7, 8, 9, 10 and 12  – WordPress: Step-by-step instructions on how to use WordPress to build your website (PDF)

Thursday: Lecture

Internet marketing 2 – Online marketing and the impact of social media

LECTURE NOTES – WEEK 9 THURSDAY (PDF)

READ, WATCH, LISTEN:

Soren Gordhamer (Mashable) 4 Ways Social Media is Changing Business

The Information Age to the Networked Age: Are you Network Literate? (Reid Hoffman, LinkedIn)

Pay to play: the end of free social media marketing? (David Moth, The Guardian, September 2014)

Here’s how Facebook’s Newsfeed actually works (Victor Luckerson, Time, July 2015)

Canada’s Anti-Spam Legislation (Government of Canada)

Fake online reviews: how easily can you buy a reputation?

PIPEDA for Business: What You Need to Know About Protecting Your Customers’ Privacy (Office of the Privacy Commissioner of Canada)